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Gaining Buy-In

Gaining Buy-In

Learn how to find and enroll the individuals inside and outside your immediate circle who will turn your idea into a reality: agents, advocates, associates, and sponsors. Discover the sequence of actions when it comes to bringing key stakeholders on board: communication, participation, facilitation, negotiation, manipulation, and coercion.

* You must be a U of M Alumni, Faculty, Staff, Student, or a CPI Certificate Registrant to download workbooks. The workbook is also available for purchase through Amazon.



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